Effective Jan 1st 2010

BoomerOpinions is committed to protecting your privacy. This Privacy Policy explains how the BoomerOpinions Panel
collects, uses, and discloses information about you when you opted to join the Boomer’s Online Research Panel.

This Privacy Policy provides information about our practices regarding the following areas:

1) Personal identifiable information we collect about you and how such information is used.
2) The period of time for which we maintain personally identifiable information.
3) How you may obtain access to and correct any personally identifiable information about you.
4) The nature, frequency, and purpose of any disclosure of personally identifiable information.

If you have questions concerning this privacy statement or other related matters, you should contact our site coordinator at privacy@Boomers.micropanel.com.

Personal Identifiable Information
Personal identifiable information is any information you provided that may be used to identify you, the panel member or survey participant. Personal identifiable information can include the member’s name, email, phone number, mailing address and, in some instance member ID.

As a member of the BoomerOpinions Panel, you can be assured that your personal identifiable information is kept with the highest level of confidentiality. Your personal contact information is never sold, leased or shared with a third party and is used purely for member communication purposes. The following are exceptions to which personal identifiable information may be shared with a third party:

a) To meet legal requirements or as otherwise specifically permitted by law.
b) To facilitate service providers commissioned by the BoomerOpinions Panel to perform panel related services, such as sweepstake fulfillments, drawings, etc. These contractors adhere to our privacy policy and agree to keep our member’s information highly confidential by means of a Non Disclosure Agreement.
c) To protect our property and legal rights, including those of our partners.

Collecting Personal Identifiable Information?
We collect personal idenfiable information from our panel members and other respondents who voluntarily provide this information when they register to join the Boomer’s Panel. Additional profile and demographic information may be requested when members participate in surveys. In-depth profile information may consist of gender, marital status, education level, household information, shopping patterns and buying habits. This form of pre-screening is necessary so that we can invite you to participate in surveys that fit your background and lifestyle, and also reduces the chance of disqualification from research studies.

Use Of Information?
The personal information you provided during panel registration is used strictly for research purposes only. We use your email address to invite you to participate in surveys and to notify you of news regarding the BoomerOpinions Panel. Your name and physical address are used to mail panel incentives or gifts won from special drawings. The information you provide while taking a survey is only used for research and statistical analysis. This data is used in aggregate with other participants – not an individual basis. Your personal information is used to verify your identity and place of residence. Respondents who intentionally provide false or dishonest information during registration will be disqualified from the Boomer’s Panel.

Member Surveys
The Boomer’s Panel conducts surveys that cover a wide variety of information on a diverse range of topics. Based on the requirements of the research study, qualified panelists will be invited to participate via email. Survey invitations normally contain such information as the survey link(URL), incentive information, deadline and research topic. Reminders will be sent to members who were invited to participate but have yet to respond. However, survey participation is purely voluntary. Members who do not wish to participate in a particular survey can simply ignore the invitation or send an email to the panel administrator at admin@Boomers.micropanel.com.

Panelists who opted to participate in our referral program are asked to provide the name and email address of a friend who might be interested in joining the Boomer’s Panel. The name is used to personalize the invitation and the email address is used for delivery. This information is stored temporarily in our system to ensure that the email invitation has been delivered successfully. However, Boomer’s Panel does not keep permanent record of referral information, nor does it use this information for any other purpose. Of course, participation in the referral program is voluntary.

Our web site may occasionally contain links to other sites. However, BoomerOpinions Panel is not responsible for the privacy practices of other such sites. This privacy statement applies only to information collected by the Boomer’s Panel web site.

Child Privacy
Boomer’s is committed to protecting the privacy of all its web site visitors, including children. BoomerOpinions complies with the Children’s Online Privacy Act of 1998 (COPA). As a result, we do not advertise, promote or accept member registration from children who are under the age of 14. Although from time to time we may have research projects specifically designed for children, we will not directly contact children under the age of 14. In these situations, we will contact the parent who is a member of the Boomer’s Panel and request their consent for the child to complete the survey. These surveys shall relate to products and services that are appropriate for children of this age group and only collect the following demographic information: age, gender and zip code.

About Cookies
Cookies are small text files that a web site transfers to your hard drive to enable record keeping. Today, most web sites use cookies to make the web user’s experience much easier. The BoomerOpinions Panel site uses cookies on its registration form, member portal and surveys. These cookies allow Boomer’s Panel to store information previously submitted, so that the user does not have to repeatedly retype the information. These cookies expire immediately after you close the web browser. Member area cookies are used to personalized member’s experience on the site and to also identify valid panelists and protect access to specific account information, such as survey participation history, point earned and reward history. BoomerOpinions does not link information stored on cookies to any personally identifiable information submitted while visiting the site. Users who chose not to allow cookies maybe still navigate through our site. However, they might encounter some difficulty taking surveys.

Updating Personal Information
Keeping your information up to date in our system is essential to maintaining good communication with BoomerOpinions and ensures that you receive survey invitations that fit your background and lifestyle. To change your contact information (email address, name, postal address), panel profile or other information provided during member registration, simply login to the member area and click “Update profile”.

While we certainly hope you will enjoy your experience as a member of the BoomerOpinions Panel, we respect your decision to cancel membership with us, and will not try to persuade you to do otherwise. Panelists who wish to cancel their membership may log in the member area and select “Unsubscribe”. Please allow 7-10 days for your request to be processed. Once you’ve been removed from the panel, you will no longer receive survey invitations or any form of communications from the BoomerOpinions Panel. Please be aware that by canceling your membership, you are forfeiting all unclaimed rewards points earned to the date of cancellation.

Security Measures
BoomerOpinions understands the risks involved in transmitting information over the internet and take this matter very seriously. To minimize this risk, we employ a number of security measures to safeguard against unauthorized access to or disclosure or loss of data collected on the Boomer’s Panel site or through its online surveys. We encrypt all information submitted, using Secure Socket Layer (SSL) protocol. Your personal information is stored on secured servers and access to this information is limited to specific authorized personnel who each have signed a binding confidentiality and Non Disclosure agreement. We consider the protection of all personal information collected from our members or web site visitors a very critical element to our daily operation. For further questions regarding our security practice and policy, please feel free to contact us via the contact information provided below.

Notification Of Changes
If we decide to make a change in our privacy policy regarding the use of personal identifiable information, all members will be notified via email before the change takes effect. Additional efforts will be taken to ensure notices are posted in visible areas throughout our web site.

Contact US
For more information, questions or concerns regarding our privacy policy or practice, please don’t hesitate to contact us at:

3518 Fremont Ave N #598
Seattle, WA, 98103
United States